continuity
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Microsoft’s multi-touchpoint machine starts to move
Theoretically, of course, Microsoft should be well placed to embrace and lead the next generation of multi-touchpoint digital experiences. It has always had interests in a broad range of computing platforms, from its heartland of the PC to the Xbo…
Analysing Apple’s Continuity: limited utility today, potential to introduce new experiences
The ability to have calls and texts across Apple devices might offer the most immediate practical utility, but it is the least interesting part of Apple’s wider Continuity strategy. Continuity is based around the notion each device, like an iPhon…