customer insight
TagDesign Talk 50. Onika Simon talks troublemaking, user reality checks & delivering innovation under pressure
How does a journey which begins with a degree in philosophy – and a chance conversation with a librarian – lead to a surprise move from Manchester to New York, one of the advertising industry’s foremost fellowship programmes and a career-long inte…
User story: iPads and heirlooms
They were seated close to each other around an old, circular wooden table at the back of the café. Two ladies with grey heads craning their necks over the faint blue glow of an iPad. The comings and goings of the café murmured around them. They we…