Design Talk 50. Onika Simon talks troublemaking, user reality checks & delivering innovation under pressure


How does a journey which begins with a degree in philosophy – and a chance conversation with a librarian – lead to a surprise move from Manchester to New York, one of the advertising industry’s foremost fellowship programmes and a career-long interest in understanding customer behaviour? Onika Simon shares her story, including awards, working with Cisco and now a new direction where she’s trying to make the most of everything she’s learned along the way. Get in touch with feedback and questions @mexfeed on Twitter or email designtalk@mobileuserexperience.com.

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On this edition

There were 5 guys in their mid-40s putting together a pitch targeting teens...I just asked: 'When was the last time you actually spoke to a teenager who wasn't serving you fast food?' Onika Simon, brand & innovation strategist, osimonsays.com Episode 50, MEX Design Talk podcast

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Innovation is about confrontation. If you're changing things in a meaningful way, you will almost certainly encounter resistance from people who prefer things the way they are. Onika Simon, brand & innovation strategist, osimonsays.com Episode 50, MEX Design Talk podcast

About MEX Design Talk & how to get in touch

The podcast for the MEX community, interviewing UX pioneers, exploring emerging technologies, user behaviour and how to design better digital experiences.

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  • Jukedeck, for the artificial intelligence engine which provided the music

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