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Analysing Apple’s Continuity: limited utility today, potential to introduce new experiences
The ability to have calls and texts across Apple devices might offer the most immediate practical utility, but it is the least interesting part of Apple’s wider Continuity strategy. Continuity is based around the notion each device, like an iPhon…
The experience, the whole experience & nothing but the experience
I was walking through my village the other day and spotted this sign taped to the inside of a neighbour’s front door. It read: ‘Parcel courier – please ring bell and wait (elderly lady – bit slow)’.
Think about that. Think about the whole chai…
Retail user experience & permission to browse
I was early for a meeting and found myself on a London street full of homeware showrooms. I’ll admit my intentions were spurious: this was an exercise in killing time and perhaps getting a sense of what passes for ‘hip’ in the world of interiors …