The new MEX Manifesto for enhancing mobile UX in a multi-platform world


Each MEX Conference is built around a Manifesto, the product of hundreds of research consultations with users, industry experts and academics. The Manifesto sets out our beliefs as to how user-centred design principles can enhance the experience of multi-platform digital services. It will be at the heart of the agenda when the brightest minds in mobile and user experience gather in London on 19th / 20th May 2010 at the 7th international MEX User Experience Conference.

  1. We believe mobile user experience will be defined by a desire to connect entertainment devices, health appliances, car dashboards, smart architecture elements and other digital nodes, leading to the new world of multi-platform experience.

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  2. We believe the industry is missing the opportunity to create new experiences with the voice network and is disproportionately obsessed with designing apps purely for the visual dimension.

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  3. We believe functional efficiency is a basic right, not a privilege, and true functional identity is achieved by imbuing interfaces with a sense of beauty and emotional connection.

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  4. We believe latency is the enemy of usability and must be eliminated before new interface technologies become suitable for the mass market.

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  5. We believe the increasingly diverse range of wireless form factors leads to increasingly diverse behavioural patterns and usage environments, where the established rules of mobile user experience must be rethought.

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  6. We believe data is specific to individuals, not devices, and requires new service architectures which afford users multi-platform access to their data, their way, according to their individual preferences.

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  7. We believe people enjoy serendipitous discovery of the world and, if the industry builds trust and designs playful, meaningful interaction flows, mobile devices are the ideal interface.

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  8. We believe the industry must learn from the usability failings of early touchscreens and intelligently combine new sensors, haptic mechanisms and improved touch panels to create a multi-dimensional input/output experience.

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  9. We believe multi-platform experiences rely as much upon physical as they do upon virtual connections, and seamless wireless transfers should be complimented by the reassuring tactility and solidity of well-designed hardware linkages.

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  10. We believe mobile technology can bridge spacial and social distances by allowing users to indicate what they want and when they want it.

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  11. We believe wireless devices with larger displays and multiple screens drive new forms of content far beyond passively consuming games, video and music.

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  12. We believe enhanced call quality is a forgotten opportunity to improve user experience, allowing customers to recognise emotional nuance more clearly.

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  13. We believe multi-platform experiences must anticipate a state of continuous partial attention, where users rapidly switch their focus between several devices, screens and channels in ever shorter timer slots – the old rules of designing for a single point of focus no longer apply.

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  14. We believe the need for user control and undo functions increases in direct proportion to the number of multi-platform touchpoints and data sources.

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  15. We believe mobile advertising will succeed only once it is a one-to-one conversation, augmented by new contextual data and reflective of individual personality.

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100 of the brightest minds in mobile and user experience will come together at MEX on 19th – 20th May 2010 to learn from a carefully selected line-up of expert speakers and create a collective response to the Manifesto. If you’d like to take part, delegate passes are priced at GBP 1499 each. MEX always sells out in advance, so register early to guarantee your place.

Register now >> or Get more info >>


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