Video: Toni Laturi’s #mexsession on multi-touchpoint UX for sports fans

Building multi-touchpoint experiences which unfold across several screens – from TVs to smartphones – challenges designers to think about what happens in the conceptual gaps between devices. It requires a different approach to user research and interface design, acknowledging the way user attention splits between multiple screens simultaneously. Toni Laturi, at the time CEO of Sofanatics – an early stage venture building multi-screen sports experiences – explains how his team approached the design process.

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Insights

  • Multi screen solutions can be built on widely available technology.
  • Though the context is shared, the solutions running on the screens can be completely independent.
  • The user changes his focus according to the most interesting content.
  • Different screens can have different ways of interaction.
  • The events happening on multiple screens can be experienced by various methods, i.e. sound and haptic perception, in addition to the visual experience.

Recorded at MEX/8, November 2010

Marek Pawlowski

Marek Pawlowski is the founder of MEX. Since 1995, he has focused the MEX business on helping digital industries to develop better, more profitable products through improved understanding of user behaviour with mobile devices and wireless networks. MEX is best known for its events, research and consulting, which balance commercial, technical and user insights to define the future of mobile user experience.

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