Categories: Insight

Vodafone launches high volume pan-European tariff

Vodafone Group Plc today announces the launch of Eurocall Platinum, a new Eurocall option which has been developed to help reduce the cost of calls for high volume roaming customers. Eurocall Platinum builds on the success of Eurocall, Vodafone’s single rate European price plan, launched in January 2001.

Customers pay a monthly fee up to EUR 10, which gives them access to a maximum flat roaming rate of EUR 0.65 per minute. The rate applies to Vodafone partner network customers who originate calls when roaming to any country within Western Europe. The existing basic Eurocall tariff rate is currently charged at a maximum of EUR 0.80, when the participating Vodafone partner network is used.

Vodafone customers in Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain, and Sweden will today be able to register for Eurocall Platinum. The service will be extended to SFR customers in France from 15 October 2002 and to Vodafone UK customers by 1 November 2002.

The Eurocall Platinum option comes with a free upgrade to an assisted roaming SIM which automatically seeks to connect customers to the local Vodafone partner network. The Eurocall Platinum price, like Eurocall, will be single rate and have no peak and off-peak periods.

Thomas Geitner, Chief Executive, Vodafone Global Products & Services, commented: “The launch of Eurocall Platinum is a further example of Vodafone’s ability to deliver European services that directly benefit our customers. Through Eurocall Platinum, customers who are frequent users of our roaming services will now be able to stay in touch across Europe at even better prices.”

Marek Pawlowski

Marek Pawlowski is the founder of MEX. Since 1995, he has focused the MEX business on helping digital industries to develop better, more profitable products through improved understanding of user behaviour with mobile devices and wireless networks. MEX is best known for its events, research and consulting, which balance commercial, technical and user insights to define the future of mobile user experience.

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Marek Pawlowski

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