UK mobile group Vodafone is to follow in the footsteps of rival operator Orange, and begin offering a pre-pay mobile ‘top up’ service at ATMs. Vodafone’s service will be offered in conjunction with Link Interchange Network, a UK company that processes transactions for the Link cash machine network. Link claims to currently have 40,000 cash machines deployed and over 86m Link-enabled cards in issue. In comparison, Orange’s service is available to Abbey National’s customers who have an Orange Pay As You Go phone at 3,000 cash machines across the UK.
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