Opinions, ideas and new thinking
Category3 phones, 1 customer
Chris Bignell has been working in mobile since 1996, including managing marketing communications for Toshiba Mobile and Motorola in the UK. He now runs his own PR firm, XL Communications, which we have worked closely with at MEX each year. In th…
The 2009 MEX Manifesto
Today we announce the 2009 MEX Manifesto.
This is our annual challenge to the industry and in it we identify 8 key mobile user experience issues which must be addressed over the next 12 months. Rich with insight, stats and provocations, the …
MEX Inspirations for 11th March 2009
MEX Inspirations for 4th March 2009
Changing the economics of mobile user experience
I am a passionate believer the mobile telecoms industry should be working towards a world in which every user feels as if their mobile experience has been designed for them as an individual.
That is the primary objective which should define our…
Mobile touch is in its infancy
Last week at MWC I met with a wealth of companies doing pioneering work in mobile user experience. There’s a lot of ground to cover, so I’ll be sharing the insights from these meetings in stages. Part 1 is all about the evolution of touch techno…
Palm provides a case study in user experience strategy
Palm, which launched a new flagship device and platform earlier this month, is a company staring at the very real possibility of extinction. The pioneering user experience of its PDAs has long since been super-seeded by smartphones, while its…
Touchscreens no substitute for good user experience
Data kindly sourced from ChangeWave
The chart above, generated from data produced by two ChangeWave surveys (iPhone survey here, Blackberry Storm here), shows user satisfaction levels among iPhone and Blackberry Storm owners a month after pur…