Opinions, ideas and new thinking
CategoryWhat’s it all about?
It still seems remarkable how much awareness of the term ‘user experience’ has increased in the short time since we welcomed you to the first MEX conference in September 2005.
Our challenge then was to define an idea in its conceptual stage, bu…
Something for the weekend…
I’m going to highlight several user experience stories which have been making the news ahead of next week’s MEX conference, all of which relate in some way to the discussions we’ll be having at our two day strategy forum.
Award-winning usabilit…
Focus on…MOBILE ADVERTISING – MISSION OR EXPLORATION?
The title of the final session at the MEX conference – ‘Mission or exploration?’ – is, admittedly, somewhat cryptic. It seeks to describe an important difference between the approch of a mobile user and users of other mediums such as desktop PCs …
Progress in the mobile applications layer
One of the fundamental principles of how we approach our advisory work at PMN is to start with understanding what users really want and work towards a solution which delights consumers. At the same time, we must also reflect the commercial realit…
Roaming debate rolls on
The story of EU roaming rates continues, with the GSM Association publishing a formal response to the EC’s consultation process. The GSMA asserts: “…implementation of the Commission’s home pricing principle could see operators facing a situatio…
Handset competition favours the old guard – IDC
According to IDC, the top 3 handset manufacturers accounted for almost 70% of all traditional mobile phones shippedin EMEA during Q1 2006, compared to 62% in 2005. IDC describes this as a ‘polarisation’ of the market around the leading players. …
Focus on…BUILDING A CUSTOMER EXPERIENCE
At the first MEX conference in September 2005 one of our biggest challenges was to raise awareness of user experience in areas of the mobile technology industry which had not considered it a priority. We have seen a remarkable surge in general aw…
Focus on…INTERACTING WITH THE REAL WORLD
The 4th generation of wireless will be defined by the expansion of the network to include a new group of participants. The debate around ‘4G’ has focused so far on transmission technology, but this will be an ongoing and gradual evolution. The m…