Opinions, ideas and new thinking
CategoryDoCoMo keeps customers switched-on
Japanese operator NTT DoCoMo is pioneering new ways of re-charging mobile handsets. It unveilved a methanol-based fuel cell prototype on 6th July and has now announced a partnership with Aquafairy to develop a Polymer Electrolyte Fuel Cell (PEFC)…
Vodafone to launch Palm’s Microsoft smartphone
Vodafone has announced it will launch the Windows Mobile version of the Palm Treo smartphone on its 3G network later this year. Details of the device have not yet been released, but the launch represents a major milestone for Palm in its bid to b…
Net negative – the mobile World Cup experience
The 2006 World Cup in Germany was seen for a long time as a potential watershed for mobile data usage and a great way to drive momentum around mobile TV in particular. As the event drew closer, the industry became more realistic in its expectatio…
Tilting design
Mobiface has a piece on a Japanese handset with a tilt-sensor. There have already been several examples of this technology being using for gaming applications, but in this instance it is part of the interface, allowing the user to control an idle…
HTC comes full circle on brand ambitions
HTC, the Taiwanese handset vendor, is best known for the Windows Mobile devices it manufacturers on behalf of network operators, including Vodafone, O2, Orange and many of the world’s largest service provider brands. Indeed, HTC has become synomo…
Valuable customer experience lessons learned elsewhere
Here is a quote from Mark Hurst at Creative Good, a New York-based customer experience consultancy. It is extracted from a story about enhancing an automotive research service, but the points he makes provide a succinct blueprint for the thinking…
Reaching out for touch-screens
Strategy Analytics has released a report predicting 40 percent of handsets sold in 2012 will incorporate touch-screen technology. The firm believes the tipping point will occur at the end of 2007, when it expects the price of touch-screens to fal…
Wrap-up
At the conclusion of the conference, I chose three words to encapsulate the
discussions which had emerged from two days of debate and insight.
Understanding
Enhancing the user experience starts with understanding customers as individuals. A…