Stat Spot
CategoryStat Spot: Mobile TV gender split
70%
…of the estimated 6.2m mobile TV subscribers in the US are male and aged 18 – 34, according to a survey by Telephia. Is this music to marketers’ ears or a sign that mobile TV is becoming yet another mobile service designed by males for …
Stat Spot: Function trumps form
68%
…of users rate handset ease of use as ‘very important’ compared to 46 percent giving the same rating to appearance. These were the findings of Usable Product Company’s survey of 500 users in the New York City area. Just 8 percent though…
Stat Spot: Mobile TV viewing times
7 mins
…is the length of the average viewing session for mobile TV users in Ericsson’s trial with Norweigan broadcaster NRK. The trial also used personalised advertising, which generated an average click-through rate of 13 percent, a level i…
Stat Spot: Amp’d MVNO metrics
USD 100+
…is the monthly ARPU at Amp’d, the entertainment-focused US MVNO, in Q1 2007. This figure is about twice the industry average of USD 54, while it’s data ARPU of USD 30 far exceeds the US average of USD 6.74. Subscribers accessed mo…
Stat Spot: 3D engine shipments
230m
…handsets have shipped worldwide with HI’s MascotCapsule 3D rendering engine. 3D technology is increasingly being employed in the interface layer, breaking outside its traditional territory of gaming. Source: HI Corporation.
Seven mobile user experience downloads
In preparation for the next MEX conference on 2nd – 3rd May 2007, we’ve just published the latest edition of PMN’s Stat Spot PDF. This free 10 page document provides a graphical illustration of key statistics from leading researchers, ranging fro…
Stat Spot: HSDPA devices
196
…HSDPA devices commercially launched up to March 2007, including 86 mobile phones. HSDPA, sometimes referred to as 3.5G, upgrades W-CDMA network speeds to 3.6 Mbs and higher. Source: GSA.
Stat Spot: dotMobi domains
400,000
…dotMobi domains registered since October 2006. Apparently just 100,000 dotcom names were registered in the first 10 years of the domain’s existence. However, dotMobi didn’t provide figures for how many of these are being actively u…