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Stat Spot: Users with multiple mobile accounts

66%+ Out of customers holding more than one mobile account in North America & Canada, more than 2 out of every 3 hold their multiple accounts with the same operator. However, in Europe, customers are more promiscuous, with 40% keeping the…

Stat Spot: Multiple SIM card use in Europe and North America

1.4 There are 1.4 SIM cards in use for every mobile subscriber in the UK and Germany, 1.3 in North America and 1.77 in Italy.

Source: Wireless Intelligence

Stat Spot: Mobile video viewing times versus PC video viewing times

15m 15m Americans viewed videos on their mobile handsets during Q2 2009, watching an average of 3 hours and 15 minutes per month. Watching internet videos on a PC occupied a similar amount of time, approximately 3 hours and 11 minutes …

Stat Spot: TV viewing times in the US

141 hours 141 hours Americans spent an average of 141 hours and 3 minutes per month in front of the television during Q2 2009. That’s more than four and a half hours per day for the 290m US TV viewers.

Source: Nielsen

Stat Spot: Multi-platform viewing habits among 13 – 17 year olds

2x 13 – 17 year olds in the US spend more than twice as much time as any other age group watching videos on their mobile phones, averaging 6hrs 30mins per month. In contrast, they spend the least amount of time viewing TV, averaging 101 h…

Stat Spot: Time spent viewing TV and using internet

2 hrs 39mins The 56.9% of the American population who watch TV and use the internet at the same time spend an average of 2hrs 39mins per month doing so.

Source: Nielsen

Stat Spot: Combined internet and TV consumption

27.9% 27.9% of internet use in the US occurs in front of the television, with 56.9% of TV viewers reporting that they access the internet and watch TV at the same time at least once a month.
Source: Nielsen

Stat Spot: Gender differences in mobile data usage

44% v 25% Listening to music on a mobile phone is ‘very important’ for 44% of American women, compared with 25% of American men. In virtually all major categories of data use, from text messaging to maps and taking photos, women placed g…

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