Day 1, Session 5, MEET THE CUSTOMERS, UNDERSTAND THE INSPIRATION
Posted Live from MEX
Speakers: Gus Desbarats, Chairman, and the Alloy design team.
How do real users interact with mobile multimedia content? Is it possible to design a device more suitable for consuming mobile multimedia?
Gus described a study with …
- 5 respondents
- all with prior mobile multimedia experience
- positively disposed to idea
- Age 24 – 33
- Sharp 903V 3G handset
- Involving Vodafone web/mobile TV/music/telephony
Mobile TV Observations…
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Used when time to kill – train, station, can watch exactly what want.
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Always watched in public
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Watch with earphones – too anti-social with speaker
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Became very disappointed with poor quality sound and vision, image size much smaller than screen.
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Lack of controls is a turn-off. Can’t scroll through channels like TV.
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Users are unsure about TV ergonomic – where to hold the screen/phone?
Ingredients for an ideal device…
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More immediate, simpler access
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More recognisable controls
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Correct form factor for content
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Better text entry
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Better coordination with broadband and home media servers
These requirements lead to an ‘ideal’ twin screen MMI device – a high res watching screen and lower res touch screen. This would provide one touch hard-key device access for different modes (camera, phone, music etc). This leads to very specific control screens/keyboards and portrait or landscape depending on the task.
Notes Posted Live from MEX – More detailed report, including panel discussion, will be available after the event.
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