Day 2, Session 5, MOBILE ADVERTISING – MISSION OR EXPLORATION?
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Chairman: Will Harris, CEO, The Bank
Keynote: Jim Souders, Senior Vice President, Worldwide Field Operations, Acti..
Day 2, Session 4, 10 REAL WORLD INSIGHTS – KEY MESSAGES FROM REAL USERS
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Speaker: Tracy Ross, Principal Researcher, Mobile Telecoms, ESRI
Tracey talked about taking a step back to determi..
Day 2, Session 3, SPEED, COVERAGE AND QUALITY OF EXPERIENCE
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Speaker: Liam Galin, CEO, Flash Networks
Liam explained how all the elements are there and the time is right – but..
Day 2, Session 2, INTRA-DEVICE AND MULTIPLE INTERFACE CHALLENGES
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Chairman: Ken Blakeslee, Chairman, WebMobility Ventures
Keynote: Andrew Borovsky, Adobe
Expert opinions from:
..
Day 2, Session 1, INTERACTING WITH THE REAL WORLD
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Chairman: Walter Adamson, Vice President, iCF, and CEO, Digital Investor
Keynote: Fabio Sergio, Interaction Design..
Day 1, Session 6, EXPERIENCE CO-CREATION
Speaker: Frederique Bouty, co-founder, Experience Co-Creation Partnership
Frederique described how traditional company driven value crea..
Day 1, Session 5, MEET THE CUSTOMERS, UNDERSTAND THE INSPIRATION
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Speakers: Gus Desbarats, Chairman, and the Alloy design team.
How do real users interact with mobile multimedia co..
Day 1, Session4, LIVE! BUILDING A CUSTOMER EXPERIENCE
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This session consisted of a series of presentations which gave a crash course on the issues involved in creating an ..