This episodes explores how trust can be created in digital UX through visual, interaction and service design techniques. Richard Lewis, Head of UX, Digital, RBS, joins co-hosts Marek Pawlowski and Alex Guest for the discussion. In addition to the theme of trust, Richard talks about his long career in UX, ranging from advertising agencies to large telcos and retailers like Orange and Tesco. The conversation touches on changing customer expectations of trust in the digital environment, the role of in-house teams versus agencies when driving large-scale change, Agile methodologies and user experience practices.
On this edition
- Marek Pawlowski, co-host & founder of MEX (@marekpawlowski)
- Alex Guest, co-host & CEO of Zingy.life (@alexguest)
- Richard Lewis, Head of UX, Digital, RBS (@richard2lewis)
Links
- Design principles for creating trust in digital UX from MEX/14
- MEX user mode stimuli on trust (including Touch ID, post box etc…)
- 2nd generation Apple TV remote mentioned by Marek
- Ars Technica article on lax security of baby monitors mentioned by Alex
- History of Vodafone Live, Vizzavi etc…
- Sharp’s GX10i colour screen handset for Vodafone (the ‘Beckham’ handset)
- Net Promotor Score mentioned by Richard
- AAWP article on Windows Phone suspect apps mentioned by Marek
- Agile development methodology
About MEX Design Talk
The podcast for the MEX community, interviewing UX pioneers, exploring emerging technologies, user behaviour and how to design better digital experiences.
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Thanks
- Jukedeck, for the artificial intelligence engine which provided the music