Digital Bridges wins Telefonica contract


Mobile games developer Digital Bridges has won a contract to supply Telefonica Moviles, the Spanish network operator, with a portfolio of entertainment services. Telefonica will offer the services over SMS, WAP and Java.

Titles include Star Trek, Scooby Doo, Men in Black II and EA SPORTS FIFA 2003. There will also be a selection of dating games to connect Telefonica’s 18m subscribers with real or virtual partners. The services will be launched in October.

“The partnership with Telefonica Moviles Espana marks our first move into the Spanish market, and we are looking forward to repeating the explosive growth we have seen in other regions,” said Brian Greasley, chief executive officer at Digital Bridges. “Telefonica Moviles Espana constitutes an ideal partner for us as its customer-oriented, marketing-based approach will ensure a rapidly growing number of customers enjoying our games. We plan on expanding our current entertainment offerings with Telefonica Moviles Espana and also anticipate exploring our services for GPRS and i-Mode with them in due course.”

Insight

Digital Bridges’ latest contract win bears out PMN’s assetion in the 30/09/2002 article ‘Cash-U expands into content provisioning‘ that many operators are increasingly looking to established suppliers to provide a wide range of entertainment services. The British developer has licensed and developed services based on a number of leading traditional media brands and can deliver these in several formats.

While top tier operators have the patience and resources to forge direct relationships with individual developers, most will be looking to publishers such as Digital Bridges for access to innovative entertainment content. This will spur the pace of consolidation PMN identified in the 23/09/2002 piece ‘Mforma acquires nGame‘.


Originally published by PMN Mobile Industry Intelligence, the subscription-based analysis and insight platform founded by Marek Pawlowski.
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