Categories: MEX NotesOpinions, ideas and new thinkingPathway #2: Multi-screens from a single device

MEX Notes: Disney Appmates turns iPad into virtual playmat

  • Source article: Disney Appmates turns iPad into virtual playmat
  • MEX note: This is one of the most interesting examples we’ve seen so far of a multi-touchpoint user experience, combining physical toys with a virtual playmat simulated on the screen of an iPad. It highlights the potential for distributed experiences to span a wide range of objects and break outside the limitations of screen-based digital devices.

    Wonderful to see a brand like Disney extending its stories into new domains.

    We'll be looking for more of these examples as we continue the work on MEX Pathway #2 (entitled: 'Research the implications of multiple touchpoints within a continuous experience') in the run-up to the next MEX in London on 30th November & 1st December 2011.

Marek Pawlowski

Marek Pawlowski is the founder of MEX. Since 1995, he has focused the MEX business on helping digital industries to develop better, more profitable products through improved understanding of user behaviour with mobile devices and wireless networks. MEX is best known for its events, research and consulting, which balance commercial, technical and user insights to define the future of mobile user experience.

Leave a Comment
Share
Published by
Marek Pawlowski
15 years ago

Recent Posts

Design Talk 80. Digitally sustainable; Mirren Fischer, Founder, Brilliant Product Design

Mirren Fischer is someone who finds herself at the confluence of some really big challenges:…

5 years ago

Design Talk 79. Our future towns; Dan Phillips, Royal College of Art

Poetry and place...listening and lockdowns... Dan Phillips, who led the Royal College of Art's (RCA)…

5 years ago

Design Talk 78. Mark Baldino, co-founder, Fuzzy Math

Mark Baldino's path to co-founding a Chicago-based design agency wends its way from a degree…

5 years ago

Design Talk 77. Paul Campbell, Chief Product Officer, Centaur Robotics

Paul Campbell, a former chief designer at Ford, is now re-imagining the wheelchair at Centaur…

6 years ago

Interaction unintended

Opening the oven released a cloud of steam. I should have been expecting it. It's…

6 years ago

Design Talk 76. Placeful computing; Jared Ficklin, Chief Creative Technologist & founding partner, argodesign

Jared Ficklin's approach of 'think by making' has led him to produce remarkable digital design…

6 years ago