Categories: MEX NotesPathway #5: Best practice mobile healthcare UXPathway #7: Expressing sustainability in mobile user experience design

MEX Notes: Movirtu takes you closer to real users at the bottom of the pyramid

  • Source article: Movirtu takes you closer to real users at the bottom of the pyramid
  • MEX note: Ramona Liberoff, a MEX alumnus and EVP at Movirtu (winner of the the MEX Innovator of the Year Award in 2010), got in touch to share this research they’ve been doing with TNS. Together they’ve brought together an extraordinary study which shines a light on the realities of life and attitudes to technology held by those at the bottom of the economic pyramid. It is a fascinating read and a valuable resource for the increasing number of UX practitioners working with the newest customers joining the global communications network. Highly recommended.
Marek Pawlowski

Marek Pawlowski is the founder of MEX. Since 1995, he has focused the MEX business on helping digital industries to develop better, more profitable products through improved understanding of user behaviour with mobile devices and wireless networks. MEX is best known for its events, research and consulting, which balance commercial, technical and user insights to define the future of mobile user experience.

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Marek Pawlowski
15 years ago

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