Categories: MEX NotesOpinions, ideas and new thinking

MEX Notes: A surprising snapshot of the UK’s most used mobile services

  • GSMA Mobile Media Metrics Report Issued on UK Mobile Applications Usage — LONDON, June 22, 2011 /PRNewswire/ — – These data provide insight into the actual usage trends among the UK population, using anonymised data sourced direct from operator logs. Also, they take a 'service level' view of apps, combining access across both native apps and services through the web browser. I was surprised to see Google Maps ranking higher than Facebook, but this number is perhaps best explained by the dominance of iOS (65% of tracked users) – which comes with Google Maps pre-installed. Another surprise was WhatsApp, the messaging tool which identifies users by their phone number to provide a free IM platform. It has about a third of the total number of Facebook users, a remarkably high figure given the relatively low public profile of the company.
Marek Pawlowski

Marek Pawlowski is the founder of MEX. Since 1995, he has focused the MEX business on helping digital industries to develop better, more profitable products through improved understanding of user behaviour with mobile devices and wireless networks. MEX is best known for its events, research and consulting, which balance commercial, technical and user insights to define the future of mobile user experience.

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Marek Pawlowski
15 years ago

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