MEX Notes: Movirtu takes you closer to real users at the bottom of the pyramid
- Source article: Movirtu takes you closer to real users at the bottom of the pyramid
- MEX note: Ramona Liberoff, a MEX alumnus and EVP at Movirtu (winner of the the MEX Innovator of the Year Award in 2010), got in touch to share this research they’ve been doing with TNS. Together they’ve brought together an extraordinary study which shines a light on the realities of life and attitudes to technology held by those at the bottom of the economic pyramid. It is a fascinating read and a valuable resource for the increasing number of UX practitioners working with the newest customers joining the global communications network. Highly recommended.
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