Multi-touchpoint experiences evolve from data sharing to seamless interactions
Multi-touchpoint experience design is evolving from simple background data sharing to seamless interactions. For instance, swiping to unlock a phone screen could be reflected in real time on a wall mounted display. — James Haliburton, CEO, Topp …
Failing to engage users through NFC, QR & SMS
What’s wrong in the photo above?
To provide some context, it is a scene I encountered on a train journey in the UK, where there was an advertisement positioned on the wall facing my seat, accompanied by an ‘action point’ with an NFC tag, QR…
Degrees of location
Users’ relationship with places and objects varies according to several factors: distance, purpose and timescale to name but a few. Trakdot’s luggage tracking device is an example of how to adapt technology to those changing needs.
It promis…
Choosing an appropriate call to action
I live in a rural area where the dominant demographic is retired people. To give you an idea of the community, one of the persistent issues faced by local government is funding the local bus service, because almost none of the passengers have…
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Trusting in the limited appeal of Google Glass
My name is Ivy Ross… I look forward to answering the seemingly simple, but truly audacious questions Glass poses: Can technology be something that frees us up and keeps us in the moment, rather than taking us out of it? Can it help us look up an…
Moju and the return of 3D
Were it not for an unusual feature, Moju could easily be dismissed as ‘yet another Instagram clone’. However, the iOS app uses motion sensors to add a sense of depth to its images and – crucially – pairs the visual depth with motion-based inpu…
Trusting & mocking the cars of the future
Google is taking journalists on test rides in its self-driving cars. It is a necessary step as it tries to shape public opinion in favour of a digital experience which requires far greater user trust than anything it has attempted previously.
In …