PMN and FierceMarkets partner for MEX conference


PMN and FierceMarkets are working together to raise awareness of mobile user experience at the MEX conference, 2nd – 3rd May 2007, London (www.pmn.co.uk/mex/).

The agreement includes joint promotional activities across FierceMarket’s network of industry publications, including FierceWireless, FierceMobileContent and FierceDeveloper.

Marek Pawlowski, Editorial Director at PMN, said: “User experience is an issue which affects all parts of the mobile value chain, from software developers to media brands. The partnership with FierceMarkets enables us to reach a broad spectrum of executives who can help reshape the industry and deliver better mobile products to customers.?

Jason, Ankeny, the editor of FierceMobileContent, FierceMarkets’ premier email newsletter covering this sector commented: “It is imperative that the mobile industry solve the issues of content access and discovery. The MEX conference represents a major step in the right direction. This partnership between FierceMobileContent and PMN should help to highlight these issues to the major players in the industry.?

The MEX conference challenges 10 of the industry’s leading thinkers to respond to a 10 point manifesto for enhancing the user experience. Their keynotes will inspire a series of breakout groups and panel discussions where everyone attending will play an active role in setting the agenda.

Speakers include Al Russell, Head of Mobile Internet and Content Services at Vodafone, talking about social networking and community services; Bill Schwebel, Senior Vice President of AOL Wireless, who explores the issue of tearing down the walled garden; Cliff Crosbie, Global Director of Retail Marketing at Nokia, discussing how the user experience extends from the shop floor to customer support; and Matthew Menz, Head of Interaction Design at Motorola, talking about how content discovery and search can be improved.

The PMN Mobile User Experience (MEX) conference is held on 2nd – 3rd May 2007 at Wallacespace in London. Delegate places are priced at GBP 1349 (+ VAT @ 17.5% where applicable. Visit www.pmn.co.uk/mex/ for more information and to register.


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