marketing
TagDesign Talk 22. Agile marketing; Roland Smart, VP, Social & Community Marketing, Oracle
Agile has become the de-facto approach to rapid, user-centred product development. However, it is not just for coders. In fact, Agile is at its most effective when product management and marketing work in the same rhythm. In this episode, hosts…
OnePlus’ impersonal yet over familiar marketing
The marketing email began “Dear fanboy/girl…” and went down hill from there. OnePlus, of course, will never be short of coverage while it continues to offer above average smartphones for below average price. However, a few months after the deb…