observations
Tag
User story: iPads and heirlooms
They were seated close to each other around an old, circular wooden table at the back of the café. Two ladies with grey heads craning the..
User story: Hello Grandma!
The waterside has a magnetic draw. It pulls people down to the quay: young and old, tourists and locals alike. By 7am on a warm Saturday..
Experiencing the Apple Watch at retail
The Apple Watch occupied about 20 times more floorspace than the new MacBook when I visited the company’s Regent Street store in April 201..
Retail user experience & permission to browse
I was early for a meeting and found myself on a London street full of homeware showrooms. I’ll admit my intentions were spurious: this wa..