observations
TagUser story: iPads and heirlooms
They were seated close to each other around an old, circular wooden table at the back of the café. Two ladies with grey heads craning their necks over the faint blue glow of an iPad. The comings and goings of the café murmured around them. They we…
User story: Hello Grandma!
The waterside has a magnetic draw. It pulls people down to the quay: young and old, tourists and locals alike. By 7am on a warm Saturday morning in July you will already encounter a diverse cast of characters. There are the dog walkers, of cour…
Experiencing the Apple Watch at retail
The Apple Watch occupied about 20 times more floorspace than the new MacBook when I visited the company’s Regent Street store in April 2015. The Watch’s display units stretch the full width of the store and are the first things a customer sees upo…
Retail user experience & permission to browse
I was early for a meeting and found myself on a London street full of homeware showrooms. I’ll admit my intentions were spurious: this was an exercise in killing time and perhaps getting a sense of what passes for ‘hip’ in the world of interiors …