I’m pleased to welcome MobiWire as our latest MEX sponsor. Jerome Nadel, Executive Vice President of User Experience at MobiWire, first participated in December 2009, when he presented ideas for maintaining the soul of a brand in a multi-platform experience.

He explained why MobiWire are joining MEX as a supporting sponsor: “It is our pleasure and honour to support MEX in the spirit of creating a collective response to the Pathways, that reflect the challenges and opportunities to improve mobile user experience.”

Jerome, who has recently been instrumental in the evolution of Sagem Wireless into MobiWire, returns to MEX on 4th/5th May 2011 to address Pathway #1, exploring techniques for balancing great experience with network efficiency.