Join us for the 15th international MEX in London on 10th - 11th September 2014. 2 days where 100 creative thinkers learn, network and define the future of digital user experience.


Failing to engage users through NFC, QR & SMS

An example of bad UX: poorly positioned call to action

What’s wrong in the photo above? To provide some context, it is a scene I encountered on a train journey in the UK, where there was an advertisement positioned on the wall facing my seat, accompanied by an ‘action point’ with an NFC tag, QR code and instructions on how to send an SMS to […]

May 23, 2014 | By Marek Pawlowski | 3 comments

Trusting in the limited appeal of Google Glass

My name is Ivy Ross… I look forward to answering the seemingly simple, but truly audacious questions Glass poses: Can technology be something that frees us up and keeps us in the moment, rather than taking us out of it? Can it help us look up and out at the world around us, and the […]

May 16, 2014 | By Marek Pawlowski | 0 comments

Trusting & mocking the cars of the future

Google is taking journalists on test rides in its self-driving cars. It is a necessary step as it tries to shape public opinion in favour of a digital experience which requires far greater user trust than anything it has attempted previously. In a fascinating insight into the stages of building trust, this Reuters article records […]

May 14, 2014 | By Marek Pawlowski | 0 comments

Summary of the 12th MEX: sensory interfaces, context aware UX, new form factors & better user research

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By Marek Pawlowski Mobile as the new old For me, this was the first MEX where ‘mobile’ – understood as a device alone – started to feel traditional and old. From the outset in 2005, the heart of the MEX community has always been in the mobile technology industry, but it feels like we’re evolving […]

March 28, 2013 | By Marek Pawlowski | 0 comments

MEX Sessions: Peter Whale on principles of context aware UX

Summary Peter Whale came to MEX in September 2012 with a deep understanding of the technology enablers for creating context aware experiences, but his talk also focused on translating these possibilities into 4 very human design principles. Building on knowledge gained leading product management at Qualcomm, Peter’s talk examines how sensors, chips and software is […]

March 8, 2013 | By Marek Pawlowski | 0 comments

MEX Sessions: Sabrina Majeed on context aware UX

Summary Sabrina Majeed came to MEX in September 2012 to share practical lessons for building context aware digital experiences. Using knowledge acquired during her time working on social TV start-up Miso, Majeed’s session explores different methods of understanding user context and, crucially, how to build a user experience which succeeds even when very little is […]

March 6, 2013 | By Marek Pawlowski | 0 comments

Sensor overload

I’ve just been speaking to the guys at InvenSense about some of the sensors that they’re working on. This prototype watch makes Nike’s fuelband look like a bangle. It monitors a finer level of motion and orientation along with ambient conditions like light and humidity. This means that devices can make better guesses about context […]

February 27, 2013 | By Andrew Muir Wood | 0 comments

Augmentation without the cyborg

What would the digital experiences which today are central to users’ lives look like if they weren’t embodied in a touchscreen slate? Google’s Glasses project provides an obvious answer by virtue of the fact it has been much in the news recently. The interest around smart watches at Mobile World Congress might provide another clue. […]

February 27, 2013 | By Marek Pawlowski | 0 comments

MEX Sessions: Louisa Heinrich on context aware UX

Summary Louisa Heinrich came to MEX in September 2012 and challenged participants to think differently about context aware UX. In particular, she questioned to what extent contextual digital experiences properly reflected our innate human flaws and how we might design for these. MEX revisits the theme of context in Pathway #14 at the next MEX […]

February 15, 2013 | By Marek Pawlowski | 0 comments

Reporting the future of mobile UX from MEX 2012

MEX, September 2012

The 11th international MEX set out to define best practice and create new ideas in 6 Pathways – Diffusion, Concurrency, Sensation, Context, Clarity and Speed – each focused on a specific aspect of mobile user experience. Exploration of these Pathways began some months before in essays and conversations among the MEX community. The 19th – […]

October 5, 2012 | By Marek Pawlowski | 0 comments

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