Video: David Mingay & Sam Livingstone’s #mexsession re-imagining automotive UI

David Mingay & Sam Livingstone share lessons from a collaboration which tapped Car Design Research’s automotive industry insight and Ustwo’s digital interface design capabilities. Looking at the needs of drivers accustomed to smartphone UIs, the project sought to re-imagine how the most important data are presented to users as they drive. The exercise touches on the challenges of evolving established UI conventions, working within safety requirements and the growing friction between car manufacturers and digital companies over who shapes the in-vehicle experience.

Recorded at MEX/15, March 2015.

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