Stat Spot: Satisfaction relative to handset price
>$300
Customers in the US paying more than USD 300 for their handset are the most likely to be satisfied with their purchase according to data from M:Metrics. PMN asked M:Metrics to rank handset satisfaction on a 10 point scale according to the price paid by the customer. The graph below shows the percentage of customers awarding the 3 highest satisfaction ratings across various price categories. Interestingly, those given free handsets were the least satisfied of all - there’s no pleasing some people! Source: M:Metrics
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One Comment - join the debate
- MEX - the strategy forum for mobile user experience - Handset subsidies may be counter-productive replied:
[…] ay be counter-productive
I was intrigued by the data M:Metrics provided for our recent Stat Spot: according to a survey of some 33,000 US mobile phone users, those who received their handse […]
September 1st, 2006 at 8:25 am. Permalink.
