The natural choice for search, advertising and everything else
I’ve often discussed the importance of contextual awareness in delivering a good mobile experience. This can range from understanding the user’s physical environment to knowledge of their brand preferences. Quite simply, the more you know about …
PMN Handset Industry Dashboard Q1
We use our own ‘dashboard’ system to keep track of the performance of the four major handset manufacturers from quarter to quarter, tracking metrics such as unit shipments, profit margins and average selling prices. It is a useful tool for supply…
Stat Spot: BlackBerry outage
12 hrs
…is the estimated time RIM’s BlackBerry email service was affected by a service outage yesterday. BlackBerry users across North America experienced problems sending and receiving email from their devices, causing widespread discontent…
Nokia Q1 hints at greater potential for brand experience
Nokia announced its Q1 results today, showing a year-on-year decline in profits and a decline in average selling price (ASP). However, it managed to increase overall sales slightly, grow device unit shipments (up 21 percent to 91.1m) and add anot…
Stat Spot: Mobile TV gender split
70%
…of the estimated 6.2m mobile TV subscribers in the US are male and aged 18 – 34, according to a survey by Telephia. Is this music to marketers’ ears or a sign that mobile TV is becoming yet another mobile service designed by males for …
Stat Spot: Function trumps form
68%
…of users rate handset ease of use as ‘very important’ compared to 46 percent giving the same rating to appearance. These were the findings of Usable Product Company’s survey of 500 users in the New York City area. Just 8 percent though…
Stat Spot: Mobile TV viewing times
7 mins
…is the length of the average viewing session for mobile TV users in Ericsson’s trial with Norweigan broadcaster NRK. The trial also used personalised advertising, which generated an average click-through rate of 13 percent, a level i…
Confessions from the mobile industry
There’s been an unforeseen consequence of our drive to raise awareness of mobile user experience issues. Since we launched our MEX conference and newsletter to highlight the disconnect between industry thinking and customer reality, random people…