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Opinions, ideas and new thinking

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Failing to engage users through NFC, QR & SMS

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Failing to engage users through NFC, QR & SMS

What’s wrong in the photo above?

To provide some context, it is a scene I encountered on a train journey in the UK, where there was an advertisement positioned on the wall facing my seat, accompanied by an ‘action point’ with an NFC tag, QR…

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Choosing an appropriate call to action

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Choosing an appropriate call to action

I live in a rural area where the dominant demographic is retired people. To give you an idea of the community, one of the persistent issues faced by local government is funding the local bus service, because almost none of the passengers have…

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