Pathway #11: Super local connectivity
Category
Discussing Smart Design’s the ‘Internet of Why?’
The internet of things, ubiquitous computing, wearables and context-awareness are just a few of the monikers being applied to the frontier where digital endeavour meets the physical world.
Smart Design coined another term at its October 2014 ev…
User story: all aboard and calling at two screens
I’d guess she joined the train at the start of the line, Brighton, a coastal town about 50 miles south of London. By the time it reached East Croydon, a commuter gateway 10 miles out from the capital, her stuff was everywhere.
The shared t…
Failing to engage users through NFC, QR & SMS
What’s wrong in the photo above?
To provide some context, it is a scene I encountered on a train journey in the UK, where there was an advertisement positioned on the wall facing my seat, accompanied by an ‘action point’ with an NFC tag, QR…
Degrees of location
Users’ relationship with places and objects varies according to several factors: distance, purpose and timescale to name but a few. Trakdot’s luggage tracking device is an example of how to adapt technology to those changing needs.
It promis…
Choosing an appropriate call to action
I live in a rural area where the dominant demographic is retired people. To give you an idea of the community, one of the persistent issues faced by local government is funding the local bus service, because almost none of the passengers have…
MEX Sessions: Isobel Demangeat on the UX of augmented reality
Isobel Demangeat spoke at MEX in December 2011 on the nuances of short-range mobile interactions through augmented reality. Her in-depth talk shares the results of ongoing studies at Qualcomm’s labs in Cambridge, UK, bringing a much needed us…
Augmented storytelling
I’m delighted to introduce a guest article by James Whatley, exploring how mobile technology enables new forms of storytelling and creative expression. The article was prompted by Marvel’s SxSW presentation, showing how it might augment comic boo…
Know your users
This poster, found in the student quarter around Ipswich Docks in the UK, highlights how knowledge of your target audience can refine mobile usability. It is designed specifically for the significant number of students equipped with Blackberri…