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Pathway #11: Super local connectivity

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User story: all aboard and calling at two screens

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User story: all aboard and calling at two screens

I’d guess she joined the train at the start of the line, Brighton, a coastal town about 50 miles south of London. By the time it reached East Croydon, a commuter gateway 10 miles out from the capital, her stuff was everywhere.

The shared t…

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Failing to engage users through NFC, QR & SMS

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Failing to engage users through NFC, QR & SMS

What’s wrong in the photo above?

To provide some context, it is a scene I encountered on a train journey in the UK, where there was an advertisement positioned on the wall facing my seat, accompanied by an ‘action point’ with an NFC tag, QR…

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Degrees of location

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Degrees of location

Users’ relationship with places and objects varies according to several factors: distance, purpose and timescale to name but a few. Trakdot’s luggage tracking device is an example of how to adapt technology to those changing needs.

It promis…

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Choosing an appropriate call to action

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Choosing an appropriate call to action

I live in a rural area where the dominant demographic is retired people. To give you an idea of the community, one of the persistent issues faced by local government is funding the local bus service, because almost none of the passengers have…

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Know your users

This poster, found in the student quarter around Ipswich Docks in the UK, highlights how knowledge of your target audience can refine mobile usability. It is designed specifically for the significant number of students equipped with Blackberri…

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