Pathway #2: Multi-screens from a single device
CategoryCombining TV and mobile for multi-platform advertising
The Belgium subsidiary of insurance company AXA has worked with agency Duval Guillaume to create a multi-platform advertisement for AXA’s home insurance product and accompanying iPhone application.
It will be shown on television in Belgium …
The foundations of multi-platform content experiences
Making media content accessible from a range of devices is a simple and compelling. It is likely to be the first experience of a multi-platform service for many consumers, either using a mobile device to control content on their home TV or revers…
Multi-platform thinking at the heart of Motorola’s strategy
The number of services experienced across multiple digital touch points is growing rapidly. Today many of them are essentially replication engines, enabling the same pieces of content to be accessed in a more or less optimised format on a range o…
What happens when the big screen speaks to the little screen?
Honda’s new advertising campaign for the Jazz vehicle enables iPhone users to ‘grab’ characters from the TV screen by swiping their device through the air. It provides an interesting example of how the illusion of communication can be created…
Nokia Beta Labs trials new ‘Bubbles’ UI concept
The application displays missed calls, new messages and a range of other functions as bubbles floating on the unlock screen. To jump directly into the relevant action, the user drags the bubble onto the unlock symbol. Other bubbles include t…
Motorola Defy: secretly tough
A recent review in Engadget of Motorola’s new splash-and-bash-proof smartphone made an interesting point that sets it apart from many of the previous tough-phones:
“Typically, ruggedized phones are overbuilt, over-engineered behemoths that are ob…
Apple’s multi-platform entertainment system
Products like Apple TV, Google TV and Boxee are bringing multi-platform user experiences – where several digital touchpoints cmbine to form a single service – into the home. The role of mobile devices and wireless networks in these scenarios, and…
Some multi-surface inspiration
A while back we mentioned the London design agencies Berg and Dentsu and their use of the iPad for 3D light-painting. Since then they’ve put together an interesting study of media surfaces and their possible uses. This relates to Pathway #2 that…