Principles

Principles for context aware UX design

At MEX/11, Louisa Heinrich shared a series of techniques for creating contextually responsive digital experiences. One of the guiding principles was for designers…

10 years ago

Principles for artificial intelligence in UX

"Trust is earned. I’m not going to rely on the cloud to guess something mission critical on our 'first date',…

10 years ago

Sound & tactility are as important to a brand’s identity as appearance

"To this day, I still feel that surge of adrenalin when I hear the ringtone I used to set for…

10 years ago

Anticipate interaction at stages of approach

"My relationship with an object, a place, a person…any entity…varies according to distance. I may want one type of digital…

10 years ago

The fabric of connectivity defines the experience

Multi-touchpoint experiences, whereby a number of displays, devices and sensors combine to provide an overall experience greater than the sum…

10 years ago