Principles

Sound & tactility are as important to a brand’s identity as appearance

"To this day, I still feel that surge of adrenalin when I hear the ringtone I used to set for…

10 years ago

Anticipate interaction at stages of approach

"My relationship with an object, a place, a person…any entity…varies according to distance. I may want one type of digital…

10 years ago

The fabric of connectivity defines the experience

Multi-touchpoint experiences, whereby a number of displays, devices and sensors combine to provide an overall experience greater than the sum…

10 years ago