Principles

Design principles for digital presence

If we were sitting opposite each other, how many different ways might you evaluate my level of attentiveness to our…

9 years ago

Design principles for explorers

Open-ended exploration is increasing in the digital environment When exploring, users equate good UX with fulfilment of emotional rather than…

9 years ago

Design principles for overcoming user apathy

Strive for zero additional user input when trialling new features Reassure users they can revert to the familiar if they…

9 years ago

Expand the interaction canvas across the device

Consider the entire device as a potential interaction canvas Lights, speakers and ports can be repurposed to provide interaction beyond…

9 years ago

Design principles for ambient UI

Not all UI events require the same level of urgency Gradual adjustments of colour, size and position can be used…

9 years ago

Design principles for UI consistency

Users orientate themselves to UI zones through muscle memory Confining novelty to consistent zones increases the chances it will be…

9 years ago

Design principles for visual depth in digital UI

"It made my eyes go weird. My stomach felt like I was on a rollercoaster some of the time. I…

10 years ago

Principles for gamification in user experience

"Gamification is the high fructose corn syrup of engagement." — Kathy Sierra The American author and developer Kathy Sierra's evocative analogy needs…

10 years ago