Principles

Design principles for digital presence

If we were sitting opposite each other, how many different ways might you evaluate my level of attentiveness to our…

9 years ago

Design principles for explorers

Open-ended exploration is increasing in the digital environment When exploring, users equate good UX with fulfilment of emotional rather than…

9 years ago

Design principles for overcoming user apathy

Strive for zero additional user input when trialling new features Reassure users they can revert to the familiar if they…

9 years ago

Expand the interaction canvas across the device

Consider the entire device as a potential interaction canvas Lights, speakers and ports can be repurposed to provide interaction beyond…

9 years ago

Design principles for ambient UI

Not all UI events require the same level of urgency Gradual adjustments of colour, size and position can be used…

9 years ago

Design principles for UI consistency

Users orientate themselves to UI zones through muscle memory Confining novelty to consistent zones increases the chances it will be…

10 years ago

Design principles for visual depth in digital UI

"It made my eyes go weird. My stomach felt like I was on a rollercoaster some of the time. I…

10 years ago

Principles for gamification in user experience

"Gamification is the high fructose corn syrup of engagement." — Kathy Sierra The American author and developer Kathy Sierra's evocative analogy needs…

10 years ago

Principles for context aware UX design

At MEX/11, Louisa Heinrich shared a series of techniques for creating contextually responsive digital experiences. One of the guiding principles was for designers…

10 years ago

Principles for artificial intelligence in UX

"Trust is earned. I’m not going to rely on the cloud to guess something mission critical on our 'first date',…

10 years ago