April 2007
Nokia Q1 hints at greater potential for brand experience
Nokia announced its Q1 results today, showing a year-on-year decline in profits and a decline in average selling price (ASP). However, it managed to increase overall sales slightly, grow device unit shipments (up 21 percent to 91.1m) and add anot…
Stat Spot: Mobile TV gender split
70%
…of the estimated 6.2m mobile TV subscribers in the US are male and aged 18 – 34, according to a survey by Telephia. Is this music to marketers’ ears or a sign that mobile TV is becoming yet another mobile service designed by males for …
Stat Spot: Function trumps form
68%
…of users rate handset ease of use as ‘very important’ compared to 46 percent giving the same rating to appearance. These were the findings of Usable Product Company’s survey of 500 users in the New York City area. Just 8 percent though…
Stat Spot: Mobile TV viewing times
7 mins
…is the length of the average viewing session for mobile TV users in Ericsson’s trial with Norweigan broadcaster NRK. The trial also used personalised advertising, which generated an average click-through rate of 13 percent, a level i…
Confessions from the mobile industry
There’s been an unforeseen consequence of our drive to raise awareness of mobile user experience issues. Since we launched our MEX conference and newsletter to highlight the disconnect between industry thinking and customer reality, random people…
Meet the speakers: Sofia Svanteson, Ocean Observations
This is part of our ongoing series of ‘Meet the speakers’ articles, introducing you to the line-up of leading mobile executives taking part at the MEX conference in London on 2nd – 3rd May 2007.
Sofia Svanteson is one of the user experience exp…
MEX posters at MoMo London
I’ll be at Mobile Monday in London tonight and am looking forward to another great evening of debate and networking from the MoMo organisers.
We’re working with the MoMo team to give away a stack of A2-size posters illustrating our 10 point MEX…
FAME and CMO Council partner with MEX
PMN and The CMO Council, through its FAME (Forum to Advance the Mobile Experience) industry thought leadership group are working together to raise awareness of the mobile user experience at the MEX conference, 2nd – 3rd May 2007, London.
FAME r…