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Monthly Archives:

May 2014


Failing to engage users through NFC, QR & SMS

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Failing to engage users through NFC, QR & SMS

What’s wrong in the photo above?

To provide some context, it is a scene I encountered on a train journey in the UK, where there was an advertisement positioned on the wall facing my seat, accompanied by an ‘action point’ with an NFC tag, QR…

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