Fun changes behaviour

Luke Gray, one of the Brunel designers participating at MEX, chose this video of Volkswagen’s Fun Factor group using playful design to encourage people to use stairs rather than escalators.

It touches on several of the MEX Pathway areas, including #5, showing how good design can help change user behaviour to improve their own health. It is also an excellent example of the principles in Pathway #9, which encourages designers to consider tactile and audible elements in their work rather than just the visual dimension.

The MEX blog is featuring ideas, images and videos selected by the designers at Brunel University in the build-up to the next MEX event on 30th November/1st December 2011.

Each breakout team at MEX is supported by a pair of Brunel designers, who work with the team’s facilitator to inject new thoughts and help the group to visualise ideas for their final presentation. The involvement of Brunel’s designers continues a thriving partnership between MEX and Brunel, which has seen the students contributing their design skills and fresh creative spirit to several previous MEX events, while building relationships with and learning from the industry pioneers in the MEX community.

The Brunel designers were asked to share a single item which has been inspirational to them, with no limitation on the industry it was sourced from or its subject matter.

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