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Adapting UX to interest, location & environment

Qualcomm has posted a video explaining the features of its Gimbal SDK, which helps developers create iOS and Android experiences adaptive to location, environment (as observed through an embedded camera) and user behaviour.

The location and environment features are self explanatory, tuning features according to the user’s physical position and objects scanned using the embedded camera. The interest sensing capability, however, opens the possibility of dynamically adapting features as the system starts to understand more about user behaviour.

MEX and Qualcomm are working together on Pathway #14, an open invitation for industry discussion of context aware digital experiences. It will be a focal point of the next MEX event in London on 19th – 20th September, where Qualcomm is a sponsor, and the subject of essays and ideas on the MEX blog over the next few months.

1 comment - join the debate

  1. MEX – the strategy forum for mobile user experience – Anticipating user needs replied:

    [...] to UI tweaks. It is part of a broader strategy at Qualcomm around context aware experiences (see earlier post on the Gimbal SDK, which exposes some of these functions to third party [...]

    July 12th, 2012 at 11:13 am. Permalink.

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About the author
Marek Pawlowski Marek Pawlowski is the founder of MEX. Since 1995, he has focused the MEX business on helping digital industries to develop better, more profitable products through improved understanding of user behaviour with mobile devices and wireless networks. MEX is best known for its events, research and consulting, which balance commercial, technical and user insights to define the future of mobile user experience. Web | Email
Posted on
4 July 2012
Opinions, ideas and new thinking
Pathway #14: Context