Adapting UX to interest, location & environment

Qualcomm has posted a video explaining the features of its Gimbal SDK, which helps developers create iOS and Android experiences adaptive to location, environment (as observed through an embedded camera) and user behaviour.

The location and environment features are self explanatory, tuning features according to the user’s physical position and objects scanned using the embedded camera. The interest sensing capability, however, opens the possibility of dynamically adapting features as the system starts to understand more about user behaviour.

MEX and Qualcomm are working together on Pathway #14, an open invitation for industry discussion of context aware digital experiences. It will be a focal point of the next MEX event in London on 19th – 20th September, where Qualcomm is a sponsor, and the subject of essays and ideas on the MEX blog over the next few months.

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