Principles
CategoryDesign principles for digital presence
If we were sitting opposite each other, how many different ways might you evaluate my level of attentiveness to our conversation? You migh..
Digital exploration seeks an emotional rather than a logical outcome
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Principles
The lower the sense of commitment, the more likely a user will experiment with new features
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Principles
Subvert indicator lights, speakers & ports to extend the interaction canvas beyond the screen
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Principles
Leverage changes in UI ambience to convey non-urgent information
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Principles
Establish a consistent place for inconsistency
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Principles
Visual depth in digital UI must be touchable to form a satisfying mental model
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Principles
The greater the perceived need for 'gamification', the more likely the core proposition is misaligned with user behaviour
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Principles