Context shared
Ping Pong, a chain of Dim Sum restaurants in the UK, asks customers to complete a paper form to order their meals. The system helps Ping Pong improve speed and accuracy, reflecting the nature of Dim Sum, which encourages ordering multiple sma…
Horizon Digital Brand Jam @ Brunel
Our friends at Brunel University are hosting a one day exploration of brands and brand engagement within the digital economy, funded by the Horizon Digital Economy Research Institute. It is on Tuesday, 28th February 2012. To confirm your interes…
Clarity
New mobile device displays achieve a level of clarity such that users are unable to discern individual pixels. Far from being a purely technical advance, this is causing a remarkable effect on end users, who can observe new levels of detail and f…
Designing for in-car partial attention
The in-car environment is a challenging place for mobile user experience. User attention is divided between the road, driving controls, the dashboard and console. Any attention paid to a mobile device is guaranteed to be partial and in many coun…
Speed
Perception of speed has a defining role in adoption of new technology, customer satisfaction and utility. When presented with multiple digital touchpoints, users gravitate towards and prioritise those which offer the lowest latency.
Consider, …
Semantics
Industries love to measure themselves and mobile is no exception.
There are weekly reports on the number of ‘smartphones’ shipped, sliced and diced by vendor, operating platform and geographical territory. Most recently, I read the number of ‘…
Further thoughts on Nokia
Here are some additional thoughts following on from my 26th January 2012 BBC television interview on Nokia’s Devices business.
Nokia is better understood as two organisations. One (termed ‘smartphones’ in Nokia’s financial results) is a mi…
Crafting experience
The Victoria & Albert Museum’s ‘Power of Making‘ exhibition highlighted the intricate and creative skills required to build experiences in the physical form. The pre-requisites for the exhibition’s most successful items seemed to be knowledge of m…