Opinions, ideas and new thinking

Connecting via an A4 printed page of explanation

How does one arrive at a situation where connecting to Wifi requires an A4 page of explanation, printed on dead…

12 years ago

The experience, the whole experience & nothing but the experience

I was walking through my village the other day and spotted this sign taped to the inside of a neighbour's…

12 years ago

Experiences should be self-evident in their natural environment

Busy commuter stations are hardly conducive to good experiences, but standing at London's Kings Cross yesterday, I was particularly struck…

12 years ago

Designing for the intensity of the future

https://www.youtube.com/watch?v=V1rlGILzpeM At the frontier of digital, the industry is poised to ask a new question of its users: how do…

12 years ago

OnePlus’ impersonal yet over familiar marketing

The marketing email began "Dear fanboy/girl..." and went down hill from there. OnePlus, of course, will never be short of…

12 years ago