Opinions, ideas and new thinking
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A failure of insight?
An abundance of research tools and techniques enables design teams to understand the most complex of consumer needs. Yet so many apps and devices on the market today are difficult to use or just plain undesirable. How do user-insights become so di…
30 MEX Sessions in 30 days
The next MEX is in London on 26th – 27th March. As we countdown to the event, we’re sharing a new MEX Session video every weekday for the next 30 days.
Each video will be made available at 08:00 London time here at mobileuserexperience.com…
Experiencing advertising on an iPhone in 2012
I opened a Reuters article in Reeder, the RSS browser I use on my iPhone, and found an animated invitation to ‘Swipe up’. Curiosity got the better of me and, even though I managed to locate the subtle ‘X’ mark to close it, I decided to swipe and …
Place to entity to individual
Unusually for the UK, this builders’ van advertises the names and individual mobile numbers of the 3 tradesmen who comprise the company, in addition to the standard expectations of company name, skills, location and fixed line telephone number…
Multi-tasking is illusory
There is a billboard covering a building outside London’s Kings Cross Station. It proclaims: “Multi window: do two things at once.”
The product is the Samsung Galaxy Note II LTE. The feature it describes is the ability, in certain apps, t…
Uncompromising, comprised
Consider the two products above, the Nokia N9 on the left and the Nokia Lumia 920 on the right. Both employ Nokia’s ‘Fabula’ design language and, at first glance, are so similar as to be indistinguishable. Look closer, however, and which see…
Reporting the future of mobile UX from MEX 2012
The 11th international MEX set out to define best practice and create new ideas in 6 Pathways – Diffusion, Concurrency, Sensation, Context, Clarity and Speed – each focused on a specific aspect of mobile user experience.
Exploration of thes…
A winning context
MEX Pathway #14 is our ongoing exploration of context aware user experience, something we’re working on closely with Qualcomm. One aspect of the Pathway examines the contextual relationship between humans and the machines trying to understand the…