I can see it breathing out of the corner of my eye, pulsing with a rhythmical glow to assure me it is alive, connected and ready. The glow captures a small amount of my sub-conscious attention as it sits there on the corner of my desk, ensuri…

What does quality feel like? If you held two versions of the same mobile phone in each hand, one coated in basic, smooth plastic and the other finished with a texture, which would feel more desirable?

A missed opportunity – differentiating thr…