Pathway #17. Insight
CategoryMEX Sessions: Oren Horev on multi-touchpoint digital experiences & van drivers
Oren Horev, at the time a user experience strategist for Plan, spoke at MEX in May 2010. He shared the results of an ethnographic study into the mobile user experience of ‘van man’, a colloquial term in British society for the legion of delive…
Translating the language of mobility
‘My tomorrow began today’, and through my ‘digital sixth sense’, I have ‘experienced success’. Thankfully, that ‘tomorrow is sponsored by Intel’ and now, well, now I can ‘explore more’. Time, however, is running short, as I am scheduled for a ‘pla…
A real time approach to problem solving
Much of the daily work of user experience practitioners is spent trying to understand, pre-empt and design around usability problems. Failure, however, is inevitable. No system is infallible and no user research process can hope to understand ever…
A failure of insight?
An abundance of research tools and techniques enables design teams to understand the most complex of consumer needs. Yet so many apps and devices on the market today are difficult to use or just plain undesirable. How do user-insights become so di…
Mobile user experience tales of 2012
Are you sitting comfortably? Then I’ll begin.
Strip away the hype and the last twelve months in mobile is a simple tale: bigger screens and faster processors.
It was a year in which ‘new’ products were characterised by incremental improveme…
Confining your core to a department
Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those. A lot of companies have innovation departments, and this is always a sig…
Start-up culture and/or customer focus
You know something smells of ‘bubble’ when someone tells you, without a hint of irony, “I work for a 10 year old mobile start-up.”
‘Start-up culture’ is everywhere in London at the moment. One of its by-products is office space specifically ta…
Anticipating user needs
This video explores how Consia, a device resident technology from Qualcomm, tracks user behaviour and uses the knowledge to enhance the experience, from low level decisions about battery life and radio usage, to UI tweaks. It is part of a broad…