Pathway #17. Insight
CategoryMEX Sessions: Oren Horev on multi-touchpoint digital experiences & van drivers
Oren Horev, at the time a user experience strategist for Plan, spoke at MEX in May 2010. He shared the results of an ethnographic stud..
Translating the language of mobility
‘My tomorrow began today’, and through my ‘digital sixth sense’, I have ‘experienced success’. Thankfully, that ‘tomorrow is sponsored by ..
A real time approach to problem solving
Much of the daily work of user experience practitioners is spent trying to understand, pre-empt and design around usability problems. Fail..
A failure of insight?
An abundance of research tools and techniques enables design teams to understand the most complex of consumer needs. Yet so many apps and ..
Mobile user experience tales of 2012
Are you sitting comfortably? Then I’ll begin.
Strip away the hype and the last twelve months in mobile is a simple tale: bigger scre..
Confining your core to a department
Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those a..
Start-up culture and/or customer focus
You know something smells of ‘bubble’ when someone tells you, without a hint of irony, “I work for a 10 year old mobile start-up.”
‘Sta..
Anticipating user needs
This video explores how Consia, a device resident technology from Qualcomm, tracks user behaviour and uses the knowledge to enhance the ..