Pathway #17. Insight
Category
Discussing Smart Design’s the ‘Internet of Why?’
The internet of things, ubiquitous computing, wearables and context-awareness are just a few of the monikers being applied to the frontier where digital endeavour meets the physical world.
Smart Design coined another term at its October 2014 ev…
Irrational desire for the Moto X and a refreshing design culture
I can’t actually buy the Moto X – indeed, I’ve not even seen one in person yet – but I find myself desiring it. That in itself says something about Motorola’s ability to inspire customers through design.
Firstly, I should set a little back…
Seeing beyond time to understand user priorities
Imagine a user who spends 95 percent of their smartphone time reading content like emails, social media and web pages. The remaining 5 percent might be split between phone calls, photos and navigation in the car.
Would it be reasonable to conc…
User experience lessons from a startup’s demise
“I will never forget the shock of the first week, September 2012: our surveys had indicated big demand coming up (70 percent of 250 target market respondents had said they would buy the product)…People really liked the idea! Then we got knocked…
Finding user motivations between the numbers
Asking users what they want and aggregating those numbers provides data which can seem compelling and conclusive. However, it can also be a fickle guide to making good design decisions. At worst, the aggregate picture removes you from the specif…
Tablets, sunsets and ergonomic misadventures
The number of sunsets observed through the digital filter of an iPad is increasing.
From about the second week in July, when British schools start their summer holidays, the waterfront near my house fills with tourists who flock to see one …
Local Lego answers creative industry challenges
Improvement requires change, whether that happens gradually through iteration or in big leaps through sudden sparks of creativity. This is true of improving anything, from companies to individual products. It’s something I think about a lot in…
New communication filters
Twitter is planning to replicate parts of its India election strategy across countries that go to polls this year, after it emerged as a key tool for politicians and media companies during the world’s largest democratic exercise…the company …