Pathway #2: Multi-screens from a single device
CategoryDesigning for in-car partial attention
The in-car environment is a challenging place for mobile user experience. User attention is divided between the road, driving controls, the dashboard and console. Any attention paid to a mobile device is guaranteed to be partial and in many coun…
Speed
Perception of speed has a defining role in adoption of new technology, customer satisfaction and utility. When presented with multiple digital touchpoints, users gravitate towards and prioritise those which offer the lowest latency.
Consider, …
Meet the speakers: Mo Firouzabadian
Mo comes to MEX to explore the how consumers experience media across multiple digital touchpoints, focusing on the themes of Pathway #2. Mo Firouzabadian is Head of Connected Devices of Lumata. He leads Lumata’s social content solutions for ha…
Interfacing with the air
The latest pick in our series from Brunel’s designers comes from Sarah Hutley. She selected Pattie Maes and Pranav Mistry’s demo of SixthSense, a wearable projection system developed by MIT and linked with a mobile device.
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Identity in a world of multiple digital touchpoints
Brunel designer Mark Taylor chose this MSNBC article on the use of Facebook and other social networks to screen job candidates.
It highlights some of the issues around digital identity which are core to MEX Pathway #2 (entitled ‘Research the im…
Meet the speakers: Claire Rowland
Claire leads Pathway #2 at MEX, facilitating the team as it creates new ideas in response to a specific MEX challenge. We invited her for her extensive experience of service design and her deep understanding of user research. Claire is Head of…
Meet the speakers: Jason Mills
Jason comes to MEX from the world of broadcasting, intrigued by the challenges and opportunities of using mobile devices in his industry. He is a TV and digital journalist with 20 years experience. He’s worked with some of the biggest names in…
Meet the speakers: Ben Scott-Robinson
Ben Scott-Robinson brings huge creative energy to MEX. After winning the very first MEX Innovator of the Year Award in 2008, he has returned on several occasions, each time challenging people to think differently about the future of mobile exp…