Pathway #2: Multi-screens from a single device
Category
Evolving digital language, as seen on TV
‘As seen on TV’ is one of those phrases commonplace enough to feel like a natural part of our phraseology. It was new once, though, and there will come a time when it is old and its meaning obscured by the mists of time.
Walking past a superma…
Experiencing the Apple Watch at retail
The Apple Watch occupied about 20 times more floorspace than the new MacBook when I visited the company’s Regent Street store in April 2015. The Watch’s display units stretch the full width of the store and are the first things a customer sees upo…
Ordnance Survey sponsors MEX
Ordnance Survey, Britain’s mapping agency, is sponsoring MEX, the 2 day gathering dedicated to defining best practice and uncovering new ideas in digital experience.
The engagement aligns with a key MEX theme – the concept of location – and how…
The feel of paper, the convenience of bytes
I buy one newspaper a week, the Weekend FT. I suppose it is partly because I enjoy walking to the shop to buy it on a Saturday morning and partly because I like the feel of turning the improbably large pages at the breakfast table. It is an illo…
Microsoft’s multi-touchpoint machine starts to move
Theoretically, of course, Microsoft should be well placed to embrace and lead the next generation of multi-touchpoint digital experiences. It has always had interests in a broad range of computing platforms, from its heartland of the PC to the Xbo…
The demise of smarter rectangles
When a man like Sundar Pichai, responsible for the platform powering the majority of the world’s mobile devices, speaks up, one does well to take note. Android is understood today in the context of how well it performs on the little slabs of plast…
Living with a Moto 360 smartwatch and thoughts on a wearable future
I first wrote about the Moto 360 in December 2014. Suffice to say I was not impressed:
“The Moto 360 looked very different in real life to the media I’ve seen online. Without any attempt to show it in context, or market it as a luxury item,…
Analysing Apple’s Continuity: limited utility today, potential to introduce new experiences
The ability to have calls and texts across Apple devices might offer the most immediate practical utility, but it is the least interesting part of Apple’s wider Continuity strategy. Continuity is based around the notion each device, like an iPhon…