design strategy
TagThe lower the sense of commitment, the more likely a user will experiment with new features
The multi-sensory experience design of a Harley
Part of MEX Inspirations, an ongoing series exploring tangents and their relationship to better experience design.
When asked about Harley Davidson’s enduring appeal, the great grandson of the company’s co-founder uses a vocabulary which suggests…
Design Talk 33. Kwame Nyanning, VP, Experience Design, McKinsey
As design grows in strategic influence, how important is language in helping diverse practitioners from different fields collaborate towards an overall goal? Kwame Nyanning, VP of Experience Design at McKinsey, talks to MEX founder Marek Pawlowski…
5 hallmarks of strategic vs tactical UX projects
Describing user experience projects as ‘strategic’ versus ‘tactical’ is sometimes seen as interchangeable with ‘good’ versus ‘bad’. It is over-simplification to assume that strategic work is more valid than tactical, but the ability to categorise …
Video: James Deakin’s #mexsession explores digital dieting & the 6th sense
Tapping a worldwide study looking at trends in digital user behaviour, James Deakin of Fjord talks about:
- The emerging need for digital dieting
- The sixth sense we are given by technology
- How experience quality is shaped by smoothing …
Design Talk 31. Craig Bryant, We Are Mammoth; patience and incubating agency ventures
This episode is a story which gets to the heart of the challenges facing digital agencies, from remote working to incubating in-house ventures, as Craig Bryant talks to Marek Pawlowski about his journey co-founding We Are Mammoth. Craig shares his…
Methods and mindsets for circular design
Part of a new MEX series highlighting compelling case studies which catch our eye. Follow @mexfeed or by signing-up for the weekly email newsletter.
The Ellen MacArthur Foundation and IDEO collaborated to produce a detailed, practical guide to …
Design Talk 30. Ruby Steel, Smart Design
Ruby Steel’s path in design has been characterised by her interest in multi-sensory experiences and finding ways to help people overcome impairments. Recently, she appeared in the BBC television series ‘The Big Life Fix‘ as part of a team of desig…